Azamara’s New “Celebrity” – Pimental To Take The Reigns -UPDATED
Goldring Travel
July 6, 2009
Since its launch Azamara Cruise Line has been neither fish nor fowl. It is a wonderful product, but has been stuck in sort of abyss between Celebrity (its premium brand “owner”) and Oceania (an ultra-premium competitor operating virtually identical ships but with a much stronger brand identity). With limited marketing