Another Reason for Caution When Relying on Too Avid a Poster – Compensating Good Reviews.
A reader of this blog forwarded to me the following article: http://consumerist.com/5166291/royal-caribbean-caught-infiltrating-review-sites-with-viral-marketing-team . (I am fascinated how timely it is considering our recent discussions.) Basically it discusses Royal Caribbean scouring the internet (and mainly Cruise Critic) for 50 of their most avid, but well written and positive, posters dubbed “Royal Caribbean