– Avalon Myanmar – Myanmar River Cruise – April 2017
*Azamara Club Cruises – Azamara Journey – Singapore to Dubai (April 8, 2018)
* Azamara Quest – Southeast Asia and Japan (February 2015)
– How Close to Luxury Can Celebrity’s Smallest Ship Get? – Part I
– How Close to Luxury Can Celebrity’s Smallest Ship Get? Part II
– How Close to Luxury Can Celebrity’s Smallest Ship Get? Part III
– How Close to Luxury Can Celebrity’s Smallest Ship Get? Part IV
– How Close to Luxury Can Celebrity’s Smallest Ship Get? – Some Final Observations and Thoughts
– The Prologue to the Travelogue
– The Adventure Begins…With a Bump or Two
– Settling In Made Easy
– Luxury Touches Here, There and OK, Not, Everywhere…But There Are Lots of Them!
– Asian Flair Onboard and On Shore
– Private Tours, Israel and Conflicts in Perceptions and Perspective
Celebrity Equinox 2009 – Egypt…Impressive and Depressing
– Dining With the Captain and the Reidel Wine Seminar
– The Last Dinner (Tuscan Grille) and Disembarkation
– What Happens When A Class Act Meets Highly Discounted Cruise Fare
– Lisbon to Monaco: Crystal As a “Move Up” & “Move Over” Luxury Option – Part I
– Lisbon to Monaco: Crystal As a “Move Up” & “Move Over” Luxury Option – Part II
– Lisbon to Monaco: Crystal As a “Move Up” & “Move Over” Luxury Option – Part III
– Lisbon to Monaco: Crystal As a “Move Up” & “Move Over” Luxury Option – Part IV (Food & Wine!)
– Princess Cruises Doesn’t Treat You Like Royalty; Celebrity Cruises Does! Which is a Better Value for the Upscale Cruise Guest? Part I
– Celebrity Silhouette vs. -Royal Princess – Which Is A Better Value For The Upscale Cruise Guest? Part II: The Standard Veranda Staterooms
– Celebrity Silhouette vs. Royal Princess – Which Is A Better Value For The Upscale Cruise Guest? Part III: Treating You Right From The Start
– Celebrity Silhouette vs. Royal Princess – Which Is A Better Value For The Upscale Cruise Guest? Part IV: The Wine Lists Speak Volumes (As Do The Beverage Packages)
Regent Seven Seas Voyager – August 2017
– Italy and Corisca 2014 – Part I
– Italy and Corisca 2014 – Part II (Getting There, The Stateroom and First Impressions)
– Italy and Corisca 2014 – Part III (“You Can’t Teach Five Star Service” and Bonafacio, Corsica)
– Italy and Corisca 2014 – Part IV (Calvi, Monaco, Portofino, Porto Azzurro…and Stale Bread)
– Italy and Corisca 2014 – Part V (My Last Day…and How The Chef’s Team Makes It Happen)
The revolving door at Silversea continues.
Ellen Bettridge spent less than two years as Silversea Cruises’ President of the Americas and has now, reportedly by her own decision, departed to become president of Unique Vacations, the US distributor of Sandals Resorts in the Americas.
Taking over as General Manager (curious position?) is Kristian Anderson who was brought in with Ellen as Vice President of Sales. He will also improve his position becoming Senior Vice President of Sales in what I guess would be considered a dual role.
Silversea has had quite a bumpy road of late and “stability” does not seem to be a word associated with this cruise brand…troublesome for a luxury cruise line. Personally, every time I seem to forge a relationship that seems to be worth developing and trusting, there is a shake-up. That, to me, means one thing…and one thing only: Silversea’s ownership is not allowing those that know the business to actually run the business.
It is no secret that Silversea has been suffering from soft sales of late. While it might have seemed curious that with slow sales and lower yields, it has made a strong move into the expedition cruising market with its expansion from the single ship Silver Explorer into the Galapagos and then with the purchase of the Discoverer, to me it makes perfect sense.
While I have absolutely no idea if Ellen or Kristian had anything to do with the plan, I would bet my bottom dollar that Silversea figured it could (and did) pick up two expedition ships dirt cheap (there is a very small market for them), fix them up and be able to charge a higher per day rate on relatively high demand expedition ships to prop up Silversea’s sagging classic fleet sales and yields. (I have said this to quite a few people in the past and nobody seems to be overtly disagreeing with me after they hear my theory.)
So what does all of this mean for the future of Silversea? Honestly, I don’t think it will mean much at all.
That is not an insult to Ellen Bettridge or Kristian Anderson. It is simply because until Silversea’s ownership lets the people that actually know what they are doing do their job there will be a continuing revolving door and a suffering not only of Silversea’s profitability, but the quality of the product it delivers to the luxury market.
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